20+ Years in Cheer… and Still Not Done Talking About It
Cheer Chapters is all about sharing my 20+ years in the cheerleading world. This sport has been a massive part of my life (and let’s be honest, sometimes it took over my life—if you know, you know). My goal is simple: to help grow this sport and support others on their own cheer journeys.
So… am I the woman for you? Well, I’m pretty straightforward. I’m prone to going off-topic, taking a few side quests (consider yourself warned), and speaking from the heart. I’ve worn many hats—athlete, coach, program owner, event provider—and now, mum, ADHD-brain wrangler, and dyslexic wordsmith.
I didn’t take the traditional path into Allstar cheerleading. Instead, I stumbled in through youth work at the age of 16, straight into coaching—and never looked back. Cheer stole my heart, my weekends, and sometimes my sanity (again, if you know, you know).
Here, I’ll be sharing it all: the mistakes, the must-haves, the chaos of starting a cheer business, coaching tinies, and even my unexpected author journey. Whether you’re watching on YouTube, tuning into the podcast, or reading the blog, I hope you find something useful for your own cheer adventure—or at the very least, something that makes you laugh.
Much love,
Allison xx

Cheer Diaries Book 3: Tumble Trouble – A Sneak Peek Inside Kenzie’s Diary
What do you do when the skill you’ve always been able to do suddenly stops…
Cheer Diaries Book 2: Cheer Camp – A Sneak Peek Inside Jayden’s Diary
What happens when you pack your sleeping bag, jump on the bus, and head off…
Cheer Diaries Book 1: Team Tryouts – A Sneak Peek Inside Elodie’s Diary
Have you ever wanted to try something new, but the little voice in your head…
BONUS EPISODE: THE ATHLETES INTERVIEW ME (AND I HAD NO IDEA WHAT THEY’D ASK)
Violet: I’m Violet… Elena: …and I’m Elena. Violet: And we’re interviewing Allison because why not?…
Time-Saving Hacks Every Cheer Coach Needs
If you’ve ever stood in front of a bright-eyed cheer squad, looked at the clock,…
Books in the Making: Deep in the Cheer Diaries Creation Process
If you’ve read the previous blog post, you’ll probably remember how close my youth team…
Behind the Scenes: Working With My Illustrator for The Cheerleader Book Club
If you’ve ever flipped through one of my cheer books and thought, “Wow, these drawings…
Branding Your Cheer Program: Your Identity, Your Vibe, Your Stand-Out Factor
Welcome back to another chapter, where we talk all things cheer program ownership, branding, and…
A Cheer Parent’s Guide to Navigating a Full Cheer Season (Without Losing Your Mind)
If you’ve landed on this blog after watching or listening to my last cheer parent…
How to Plan an Entire Cheer Season From Scratch
How to Plan a Cheer Season From Scratch (Without Losing Your Marbles) Grab your coffee……
Book in the Making: Inside My Upcoming Cheerleading Kids’ Graphic Novel Series
If you’ve ever wondered what actually goes on behind the scenes when a cheerleading book…
From Scribbles to “Published”! All the steps I took from Zero-to-Author (Chaos Included)
Sometimes the best lesson in self-publishing is this: it absolutely will not go the way…
Starting Your Own Cheer Program: Tips, Checklist & Real Talk from Life on the Mat
Hey, are you ready to open the next chapter? I’m Alison Satton, and after 20…
Cheerleading for Parents: What You Need to Know Before Your Child Starts
All any of us want for our children is simple: that they find something they…
Life on the Mat: A Chat About Cheerleading, Injuries, and Why I Fell in Love with the Sport
Recently, my junior coach came in with a school project and wanted to interview me…
Behind The Book | Into the Why and How of My Cheerleading Journal
Hey friends, Alison here! With over 20 years in the cheerleading industry (and somehow ending…
A Deep Dive Into the Why and How of Brave Bow to Toe
Hey friends, Alison here! With over 20 years in the cheerleading industry (and somehow ending…
Sneak Peek Into Brave Bow to Toe – An Interactive Cheerleading Adventure
There’s something different about book number four in the Little Cheer Library box set. Brave…
Behind The Book Jumping Into Cheer | A Boys’ Cheerleading Story You’ll Love
He thinks this book is about him. He told me he was going to take…
Sneak Peek Jumping into Cheer
Curiosity pulled him in. Carter shuffled closer, eyes wide, watching as the cheerleaders launched each…
I Want That Skill: Dedication, Twins, and Cheerleading Grit
If you’re a coach, you’ll know this moment well. An athlete looks at you with…
A Sneak Peek Into I Want That Skill
What It Takes to Learn That Skill They told Taffie and Myra they needed to…
Would They Say “You’re Too Tall” If They Knew the Real Story?
You ever hear – “You’d never do cheerleading. You’re too tall,” or “That’s for smaller…
A Sneak Peek Into Cheer For You
“You’ll be the back spot, Lily,” the coach explained. “A back spot?” Lily looked puzzled….
Paperback vs Hardcover: Which Should You Buy?
Should you buy a paperback or a hardcover? And should you order from my author…
What’s Inside the Secret Book Club?
Today we’re taking a peek into something a little special: The Secret Book Club. How…
How I Accidentally Became a Self-Published Author in My Late 30s
If you’d told me in my 20s that I’d end up writing books, I probably…
5, 6, 7, 8… Join the squad!
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